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P&G Accepts Coty’s $12.5 Billion Offer

A complicated deal to move several beauty brands

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By: TOM BRANNA

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It's a done deal—make that a done mega-deal. As widely-speculated, Coty is acquiring 43 of Procter & Gamble's beauty brands in a complicated deal valued at $12.5 billion. The agreement, a Reverse Morris Trust (RMT) transaction, includes P&G’s global salon professional hair care and color, retail hair color, cosmetics and fine fragrance businesses, along with select hair styling brands. The move will double the size of Coty, creating a $10 billion player in the global beauty ...

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